Guides for promoters
The deal, explained with the arithmetic shown
Each of these answers one question a promoter actually types, from the formulas the product runs, with a worked example you can check by hand. The break-even guide has the calculator on it — Fast Forma, the real engine, in your browser.
- concert break even calculatorConcert break-even calculatorWhat break-even is, the formula behind it, a worked example you can check by hand, and the live calculator.
- how does a versus deal workVersus deals: guarantee vs percentageHow a versus deal pays, the three bases a percentage can be taken on, why ties go to the guarantee, and a worked example.
- four wall dealThe four-wall dealA four-wall is a door deal at 100%: the rental fee, why the box office belongs to the renter, and a worked example.
- ticket scaling NGBORTicket scaling and NGBORThe deduction waterfall — facility fee, inclusive tax, ticket fee, card fees — comps and kills, and what NGBOR actually is.
- artist offer templateThe artist offer: what goes on the paperWhat an offer states — terms, not totals — the deal sentence, the clauses, the expiry, and how the agent answers it.
When the number is right, the offer is the next ninety seconds.
14 days of the whole product, free — no card, nothing switched off. We switch accounts on by hand, usually within a day.